PMM6 includes the most up-to-date information on current industry trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry trends on the horizon.
Highlights of this edition include: quick reference to the main topics in each chapter, mapping to CMP International Standards, Key Points and Questions callouts in the margin to facilitate student comprehension and review, Sustainability in Practice features, Chapter Summaries, Key Words, Discussion Questions, and contributions from over 70 known industry professionals.